How to Design an effective and useful flyer or Leaflet.
Leaflets and flyers can be a very effective way of marketing, but this all depends on the content and design. We have all been passed leaflets on the street or seen flyers on our local businesses counter. What grabs peoples attention, and what makes it successful?
A marketing campaign often relies on people taking some form of action, be that phoning a telephone number, looking on a website, or signing up to a scheme. The main focus of any leaflet is to convert as many people as possible to take this action.
Below are a few simple techniques to help you achieve a simple but effect leaflet.
The professional look:
The best way to make a leaflet stand out is to use a professional designer or template. Companies like SayPrint offer templates that you can lay the text and photo elements over. This process gives you a professional look for a fraction of the price. An unprofessional leaflet will often cause more harm than good in regards to advertising, so be careful and make sure you are giving the right image for your business.
Contrast:
Lost of people forget the basics of design and how important they impact on your potential customer. Using contrasting colours and big bold lettering grabs peoples attention. If you are promoting an offer, be short, snappy and bold for example: “50% off” “Sale Now On” “Click Here”.
Text Style:
Begin with forming an attention grabbing title or headline. Make sure you don’t use long drawn out sentences, remember this isn’t a novel or literacy exercise. Try and use bullet points to capture peoples attention and get straight to the point. Use power words like “avoid” “free” “money” “fast” “new” “deal” “offer”, These words are known to grab peoples attention when used alone or in a group of text.
Images:
its a cliché but a picture says a thousand words. Make sure all pictures are as professional or clean as possible. Customers want to feel you are well organised, so poorly lit pictures from a camera phone will not give the right impression.
A call to action:
What do you want the reader to do next? Each business will be different, but the same principles apply. Make it simple and easy for the reader and never be passive inviting the reader to “for more information contact us on”. Instead tell them the facts and invoke a reaction for example: “buy now” “call us today” “book before date for the discount”.
Printing:
Much like design the printing is paramount in providing an image of your company. A cheap, thin flyer or leaflet gives the impression you cant afford to advertise or that you are desperate. Using lamination or gloss leaflets often helps give that plush feeling along with decent weight paper. A customer will judge your whole company on its advertising, so don’t skimp on the important stuff. Try SayPrint for great offers and extremely good quality printing.
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